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Mason’s Observations on ADÉLA and Incoming Fall Music

Mason Kelterby Mason Kelter
3

Mason KelterWith summer officially ending Monday, the minimal but hopeful trickle of winning new music coming in for fall is clear, based on data from Spotify and our requests, which include some massive throwbacks we were expecting. Here are some notes on our Top 20 requests the past week, which were tabulated from three days of calls and six days of texts, as I attended Minneapolis for the 45th “and final” Conclave.

#1. Olivia Rodrigo – stupid song

#2. Tame Impala – Loser: From Spider Man: Brand New Day, now the highest-grossing film of all time.

#3. Malcolm Todd – Earrings: Still only #15 on Top 40 spins but Top 5 on Spotify and Liveline for months!

#4. Dominic Fike – Babydoll

#5. Olivia Rodrigo – the cure: #7 on US Spotify and has constantly outperformed “drop dead” in requests and streaming. It’s one of her best songs ever and the fans know it. Only #49 on Top 40 airplay, likely because the label isn’t pushing it and it’s nearly five minutes, but truly worth it)

#6. Noah Kahan – Orbiter: Kahan’s “Stick Season” is blowing up again too. Like “Sweater Weather” and Gigi Perez’s “Sailor Song” (#33 on Spotify), his songs just sound like fall. Plus, have you seen the YouTubes from his multi-night, sold out stadium shows?

#7. Ella Langley – Choosin’ Texas: #1 on Billboard Hot 100 for the 23rd week, making it the longest-running chart topper in history. #1 on Spotify US again too. Still only #6 on Top 40. “Be Her” could be the proper follow up with requests starting to pick up for it. #9 on US Spotify and #48 on Top 40.

#8. STELLA LEFTY – Boston

#9. Michael Jackson – Thriller: Since his massive April biopic release, this is the first time “Billie Jean” is being outperformed by another MJ song in requests.

#10. Zara Larsson – Midnight Sun: Now that radio airplay and the chart run has trailed off, it’s getting more streams and requests than ever. This is the highest the song has been on Liveline.

#11. Dolly Parton – 9 To 5

#12. ADÉLA – Ain’t In LA: #8 on US Spotify. “Nicole Kidman” is #2, but not generating as many requests yet.

#13. Steve Lacy – oh yeah?

#14. Olivia Rodrigo – drop dead

#15. Shakira, Burna Boy – Dai Dai

#16. Olivia Dean – Man I Need

#17. Rihanna – Don’t Stop The Music (#37 on US Spotify, likely due to the popularity of throwbacks in the general but because it samples MJ’s “Wanna Be Startin’ Something”)

#18. Michael Jackson – Billie Jean

#19. Ariana Grande – hate that i made you love me

#20. The Neighbourhood – Sweater Weather (Like every year, expect this seasonal favorite from 2013 to stick around through November. Currently #25 on US Spotify)

Another song surprisingly not generating a lot of requests yet, despite massive streams and Shazam reaction is “BbY WOW” by Karol G. In desperate need of something rhythmic, we just added it on Liveline. It’s completely in Spanish, but the melody and production are so good as it is, and it’s one of the best sounding songs on the radio right now. It’s been #1 on Shazam and Spotify globally for a couple weeks and resembles the Jamaican riddim of “Move Ya Body” by Nina Sky. In the US, it’s #2 on Spotify, #58 on Top 40 (driven by 60 spins on KMVQ/San Francisco) and #30 on Rhythmic where you’d expect something like this to be a key “power new.” 

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Mason's Observations is a presentation of RCRQ Inc. in partnership with Ross On Radio. RadioInsight is not responsible for the contents of this column.

Mason Kelter is host of the nationally syndicated LIVELINE radio show.. For more info about Mason visit LivelineRadio.com or contact Scott Meyers.

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Comments 3

  1. Chris.Ryan's avatar Chris.Ryan says:
    2 months ago

    We really need some new Rhythmic hits this Fall. I feel like “So Good” by Jhene Aiko feat. Kendrick Lamar has a good shot to be a pop crossover hit. Also I really like “Good Day” by Anderson Paak.

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  2. Brian G's avatar Brian G says:
    2 months ago

    Why is anyone sleeping on “Magnet And Steel” by Keith Urban ft. Little Big Town (sounding more like Fleetwood Mac than ever)?! It sounds fantastic. Fade it at 3:20 and you’re golden :))

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    • Sean Ross's avatar Sean Ross says:
      2 months ago

      “Magnet and Steel” isn’t a song that would be on a contemporary PD’s radar, unfortunately, but it would have been a great record for AC to break, if AC still played currents or broke even 1-2 songs a year. The original is a treasured song of childhood by a D.C.-area artist, so I would have loved to see it come back. Also, as a music researcher, it’s the kind of song that might have tested well immediately–a song people kinda know, but haven’t heard in a while, by an artist people know–like “Give a Little Bit” by the Goo Goo Dolls.

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Mason Kelter

Mason Kelter

Mason Kelter fell in love with radio at age 11, discovering “Open House Party” on his local station. His professional radio career began in Appleton, Wisconsin at age 16. Five years ago at age 18, Mason moved to Boston looking for bigger opportunities in radio. In May 2020, Covid-era radio RIFs created the need for a powerful Pop night show. Following the same format and fun of the legendary Open House Party which ruled weekend airwaves for 30 years in almost every major market, he and his friend, mentor, and life-long idol John Garabedian created Liveline. It’s now delivered LIVE nationwide every weeknight to 70+ stations from Massachusetts to Maui. 
Mason is endearing, a natural entertainer who finds joy in talking to his listeners, playing the biggest hits and creating a fun, loose and welcoming environment where everyone has a voice. Designed to replace the boring wasteland of canned voicetracks and regurgitated morning shows, Liveline features dozens of listener calls every night from real people all over America, contests and prizes hourly, hot production and real live beat mixing. Mason is an in-demo host who lives the Top 40 lifestyle but delivers broad demo appeal with quick wit, broad knowledge of music history and special ability to turn every phone call into a mini-story.

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