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Mason’s Observations on ADÉLA, “Stop the Wedding! & Halloween

Mason Kelterby Mason Kelter
0

Adela Ain't In LAHere’s a deep dive into the 20 most-requested songs on Liveline this past week! Compare it to airplay Top 20 charts and notice which airplay-charting songs are completely absent.

#1. ADÉLA, Ain’t In LA — A very fast climb to the top for one of pop’s most promising stars as 2026 starts to draw to an end. #14 on Spotify US and #4 Global. #1 on many major-market Shazam charts too. Currently #17 on Top 40.

#2. Malcolm Todd, Earrings  — It’s a tragedy this song isn’t already Top 5 or even #1 on Top 40, because that’s where it’s been on Spotify and our requests since May! Valuable info: my Instagram pic with Malcolm Todd has generated 100,000 views and gotten 9,000 likes. It tells me the demographics of impressions. 98% came from non-followers. 47.3% of the viewers are 18-24. 19.3% are 13-17 and 26% are 25-34. Those are also the same demos requesting/streaming his music like crazy, yet it’s only #12 on Top 40!

#3. Olivia Rodrigo, Stupid Song

#4. Olivia Rodrigo, The Cure — A majority of our affiliates have added this song in every daypart after seeing the consistent reaction we get on Liveline. It’s still #8 on Spotify on the US where “Stupid Song” is also #6. Obviously “Drop Dead” has been out longer and has more burn, but we only had ONE request for that in the past week. “The Cure” isn’t getting pushed by the label but should that stop you from playing one of this year’s most-streamed songs from the year’s biggest artist? Only #46 on Top 40. It’s a power on Liveline.  

#5. Dominic Fike, Babydoll

#6. ADÉLA, Nicole Kidman — #1 on Spotify in the US after the two brand new Tate McRae and Olivia Rodrigo/Chappell Roan songs that just came out Friday. The label is really pushing “Ain’t In LA” but don’t be afraid to play this too! Nobody complains when we play three Olivia or Sabrina songs in an hour. Why shouldn’t ADÉLA’s two big songs get showcased too? Currently #31 on Top 40.

#7. Michael Jackson, Thriller – Getting its yearly Halloween boost in addition to all the kids requesting it who have LOVED all of his music since April.

#8. Tame Impala, Loser

#9. Noah Kahan, Orbiter

#10. Ella Langley, Choosin’ Texas — It’s officially been a year since the release!

#11. KAROL G, Judeline, rusowsky, BbY WOW

#12. Steve Lacy, Oh Yeah?

#13. Bobby “Boris” Pickett, Monster Mash — Most stations only play this for two days at the very end of October, yet Christmas gets all of November and December. (People of all ages love “Monster Mash” and for months have been passionately asking us to play it. So we do!)

#14. The Neighbourhood, Sweater Weather

#15. Ariana Grande, Hate That I Made You Love Me

#16. Noah Kahan, Stick Season

#17. Taylor Swift, Patient Zero — The early hype and super fans made it debut at #8. Last week #10. It was #1 Spotify too but has since dropped to #15 which is a pattern for new Taylor songs that don’t resonate with non-diehard Swifties. Indications that casual people who didn’t even know about her new song don’t really get into this one, unlike “Shake It Off” or “The Fate of Ophelia” which are favorites amongst everyone.

#18. Ashe, Stop The Wedding! – She’s 33 from San Jose, 2019’s “Moral of the Story” only reached #23 on Top 40 but now has over a billion streams on Spotify where this new song is currently #13 in the US and #7 Global. We just added it this week after getting calls and texts for the past few weeks ahead of airplay. Currently #32 on Top 40. Her album just came out last Friday.

#19. The Killers, Mr. Brightside

#20. Zara Larsson, Midnight Sun

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Mason's Observations is a presentation of RCRQ Inc. in partnership with Ross On Radio. RadioInsight is not responsible for the contents of this column.

Mason Kelter is host of the nationally syndicated LIVELINE radio show.. For more info about Mason visit LivelineRadio.com or contact Scott Meyers.

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Mason Kelter

Mason Kelter

Mason Kelter fell in love with radio at age 11, discovering “Open House Party” on his local station. His professional radio career began in Appleton, Wisconsin at age 16. Five years ago at age 18, Mason moved to Boston looking for bigger opportunities in radio. In May 2020, Covid-era radio RIFs created the need for a powerful Pop night show. Following the same format and fun of the legendary Open House Party which ruled weekend airwaves for 30 years in almost every major market, he and his friend, mentor, and life-long idol John Garabedian created Liveline. It’s now delivered LIVE nationwide every weeknight to 70+ stations from Massachusetts to Maui. 
Mason is endearing, a natural entertainer who finds joy in talking to his listeners, playing the biggest hits and creating a fun, loose and welcoming environment where everyone has a voice. Designed to replace the boring wasteland of canned voicetracks and regurgitated morning shows, Liveline features dozens of listener calls every night from real people all over America, contests and prizes hourly, hot production and real live beat mixing. Mason is an in-demo host who lives the Top 40 lifestyle but delivers broad demo appeal with quick wit, broad knowledge of music history and special ability to turn every phone call into a mini-story.

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