While Music Radio Worries About Pandora…
TuneIn, which has positioned itself as the largest streaming aggregator next to Clear Channel’s IHeartRadio has been on a content acquisition spree over the past few weeks. On the terrestrial side, they’ve added streams from Beasley, Midwest Communications, and Federated Media along with national programming from Fox News and Bloomberg. Today the company added on-demand streams of podcasts from Adam Carolla’s network.
Also today, Slacker has announced a partnership with ABC Radio to create Men’s and Women’s Lifestyle content. And the 10,000 foot gorilla in the room, Apple has launched a new Podcast app for iOS that makes discovery and access of podcast content much easier.
Clear Channel’s IHeartRadio hasn’t been quiet either on the content front as the aggregator has announced non-exclusive content deals bringing Cox, Emmis, and Guaranty Broadcasting stations alongside existing deals with Cumulus, Greater Media, and Univision among others. This leaves Entercom and Townsquare Media as the largest group owners that have not taken a side in the TuneIn vs IHeartRadio aggregation battle.
Ultra-niched content that can be delivered digitally will make broader content obsolete. Why would a baseball fan want to sit through football talk on their local ESPN Radio affiliate when their local team has a streaming talk show dedicated to the team. Its only a matter of time before this scenario becomes fact. If the Boston Globe can have an Alternative Rock stream on their website, why not an All-News stream competing with WBZ?