As I write this it is currently 12:30am in State College, PA. Joe Paterno was fired as head coach of Penn State University for his failure to act on the rape allegations brought against one of his former assistants by multiple young boys about 2 hours ago. Students have begun rioting at the university, yet a scan of the local stations via their websites, Facebook pages, and the few that stream shows a complete lack of coverage by the radio stations in the market.
There’s the CHR, showing the station staff partying with the students, but yet again no news coverage. There’s the station with no mention whatsoever. And this one. And this one. Both of the stations owned and operated by Penn State itself have no special programming.
The worst offender appears to be Country “Froggy 101” that reported the news, but outside of some trolls from our tweet about it, won’t allow their listeners to discuss the events reshaping their community.
While Clear Channel and Cumulus make cuts and head towards national programming in smaller markets (and eventually larger markets as well), local group owners have the opportunity to take advantage of their cuts and superserve their communities. Becoming just like them will render you useless as you won’t have the resources to compete on a local or national level.
The radio industry has done this to itself. It has the ability to still rectify its inability to serve its audiences in some places before it is too late. You owe it to the people of State College and every other community.