KFWB Los Angeles To Flip To Desi 980 Tuesday

980 The Beast KFWB Los Angeles CBS License Trust Universal Media AccessMonday, February 29 will be the final day of broadcasting for Sports “980 The Beast” KFWB Los Angeles.

Universal Media Access will take control of the station on March 1 and launch South Asian “Desi 980“. KFWB began its current Sports format in August 2014. The KFWB License Trust sold it to Universal Media Access in January for $8 million after CBS Radio was forced to divest it.

Neither the NBA’s Los Angeles Clippers or MLS’ Los Angeles Galaxy have announced new flagship stations yet. The Clippers will remain on 980 through the remainder of the current season if they do not sign to move to a new flagship station.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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