WMIA Miami Flips Back To Rhythmic AC
iHeartMedia Hot AC “My 93.9” WMIA-FM Miami Beach has flipped back to Rhythmic AC “93.9 MIA” on Friday afternoon.
WMIA-FM is now positioning as “Rhythm from the 80s to Now” with observers in the market stating that the music is centered around 2004. The station will now be locally hosted from 6am-8pm daily with Joey Brooks remaining in mornings and as Program Director, GiGi Diaz in middays, and sister “Y100” WHYI night host Valentine adding additional afternoon duties on 93.9 in place of Ryan Seacrest.
The station previously was known as “93.9 MIA” with a Rhythmic AC format from December 2009 until its rebranding as “My 93.9” following a gradual shift to Hot AC musically in August 2014. The station has a 2.3 share when it relaunched as My and exits with a 2.2 share in the February 2016 PPMs.