105.5 Toledo Rebrands Again
For the second time this year Cumulus Hot AC “Channel 105.5” WWWM-FM Sylvania/Toledo is rebranding itself.
The station relaunched this morning as “Q105.5” after picking up the “Channel” moniker on April 1 in place of “Star“. New WQQO call letters are now in place with the former WWWM-FM ones being parked on the former 105.7 WGVZ Eden Prairie MN.
Regional Vice President Andy Stuart told morning host Denny Schaffer on-air that market research told them that listeners like letters of the alphabet with the letter Q constantly coming up and that “nobody knows what Channel meant”.