WBVV Tupelo Flips To Classic Hits

By Lance Venta on 2 Comments

Big 99.3 WBVV Tupelo Southern Gospel 1490 WTUPiHeartMedia has flipped Southern Gospel 99.3 WBVV Tupelo MS to Classic Hits as “Big 99.3“.

WBVV is assuming the format from sister “Cool Oldies 1490” WTUP which is now simulcasting with 99.3.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

2 Comments


  1. It’s my understanding that Telesouth’s WFTA in Tupelo flipped (or more accurately, pivoted) to classic hits as well the other day. I got a quick on the fly recording of it, it was terrible. I’m not sure what’s going on. They cut out in the middle of a Sam Smith song, and a few seconds of dead air later, right into the middle of an Elvis Presley song.


    • And now Wikipedia has them as Classic Country. What’s happening? Did they flee to that format after they found out iHeart made the same move?

      Also, that aircheck was weird. It went from Elvis’ “Bossa Nova Baby” into the Tom Kent network (that’s not a song he would play, I think).

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