Univision Shuffles Fresno Formats

Amor 92.1 KRDA La Jefa 107.5 Mas Variedad KOND FresnoUnivision has swapped formats at two of its three Fresno CA stations.

Regional Mexican “La 92.1” KOND Clovis moves to 107.5 Hanford as “La Jefa 107.5“. That move gives KOND coverage of the adjacent Visalia market as well as Fresno.

Concurrently Spanish Adult Hits “107.5 Mas Variedad” KRDA moves in reverse to 92.1 as “Amor 92.1“.

In the Spring 2016 Nielsen Audio ratings KOND was eighth in the Fresno market with a 3.9 share. KRDA was fifteenth with a 2.5 share.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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