iHeartMedia’s iHeartRadio division has announced new Senior Vice Presidents for marketing and podcasting.
Each of the new hirings come from competing digital services. Beth Murphy joins iHeartRadio as SVP/Marketing from Deezer/Stitcher where she was Chief Marketing Officer. Chris Peterson has been named SVP/Podcasting. He most recently worked at TuneIn as Content Partnerships Manager and previously has served as Director of Operations for The Blaze and Director of Affiliate Relations for Premiere Networks.
Announced in an internal note today, Chris Peterson was named Senior Vice President of Podcasting for iHeartRadio. In addition, recently Beth Murphy joined iHeartRadio as the Senior Vice President of Marketing.
Peterson will oversee iHeartRadio’s overall podcast strategy and grow its profile in the podcast community. He will guide content partnerships, advise the product team on its podcast roadmap, and work with sales to monetize podcast efforts.
Previously, Peterson served as the Content Partnerships Manager for TuneIn where he expanded the company’s podcast footprint. He has also worked as the Director of Operations for The Blaze and the Director of Affiliate Relations for Premiere Networks.
Murphy joined iHeartRadio to manage brand messaging and the user lifecycle process, as well as optimize user acquisition and retention. She works closely with iHeartRadio’s Chris Williams, Chief Product Officer and Adam Denenberg, Chief Technology Officer to oversee iHeartRadio’s overall streaming music and live digital radio strategy.
Prior to iHeartRadio, Murphy was the CMO at Deezer as well as the CMO at Stitcher, where she managed all international marketing and b2b efforts for the streaming music brands.