Eversole Media Group has expanded its network of “Wild” Rhythmic CHR’s to a third market in Montana.
“Wild 104.5” is airing on Sun Mountain, Inc.’s 1450 KYLW Lockwood and Edgewater Broadcasting’s 104.5 K283CP Billings. KYLW joins Eversole’s “Wild 104.1” K281CH/KMSO-HD4 Missoula and “Wild 97.9” 1340 KYWL Evergreen/97.9 K258BW Shelby/Kalispell. Those two stations rebranded from “Heat” in August.
While being the first Rhythmic CHR in the market, “Wild 104.5” competes against a trio of Mainstream CHR’s: Townsquare Media’s “97.1 Kiss-FM” KKBR, Benedetti Media Group’s “Hot 101.9” KRSQ, and Connoisseur Media’s “Planet 106.7” KPLN.
