Entravision will launch Spanish Soft Oldies “La Suavecita” at midnight tonight.
The new format will position itself between Univision’s Spanish AC “K-Love 107.5” KLVE, which currently ranks sixth in the market with a 4.1 share and is the top ranked Spanish language station, and Spanish Adult Hits “Recuerdo 103.9/98.3“. Core artists listed on the station’s website include Selena, Los Bukis, Bronco, Los Angeles Azules, Los Yonics, and Los Temerarios.
Original Report 12/1:Entravision is pulling the plug on the Spanish CHR “Super Estrella 107.1” trimulcast in Los Angeles.
The station has let go of most of its airstaff and is running sweepers between songs directing listeners to the a digital platform featuring four distinct format streams: Clásico, Rock, Nuevo, and Club SE.
Super Estrella debuted in 1997 on 97.5 Riverside CA before adding the 103.1 KDLD/KDLE simulcast in 2000. Following the acquisition of the 107.1 trimulcast in 2003, the format moved to those signals replacing Big City Radio’s competing “Viva 107.1” brand. The three signals are KSSE Arcadia serving the bulk of Los Angeles proper and surrounding towns, KSSD Fallbrook covering northern San Diego County, and KSSC Ventura in the Oxnard/Ventura market. The stations registered a 0.7 share in the November Nielsen Audio PPMs.