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Dove Launches In Columbia MO

98.3 The Dove KDVC Columbia K-SantaAfter launching in early November with Christmas Music as “98.3 K-Santa“, Iris Media’s 98.3 KDVC Columbia MO debuted its permanent identity at midnight as Soft AC “98.3 The Dove“.

The new format creates a head-to-head format competitor to Cumulus Media’s 101.5 KPLA. It is currently running jockless and commercial-free focusing on “Lite Rock Favorites from the 70’s, 80’s and MORE”.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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