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John Peake Named KOST/KBIG Program Director

Andrew Jeffries John Peake 103.5 KOST 104.3 MyFM KBIG Los AngelesiHeartMedia has announced that John Peake has been named Program Director for AC 103.5 KOST and Hot AC “104.3 My-FM” KBIG Los Angeles.

Peake joins the stations from iHeart’s San Diego/Riverside region where he was Senior Vice President of Programming. He has also served as VP/Programming in Seattle and Show Director for the syndicated John Jay & Rich morning show during his time with the company. Prior to joining iHeart, Peake programmed Dance “Energy 92.7” KNGY and Hot AC “Alice 97.3” KLLC San Francisco, CHR “NRJ” in Paris, and 104.1 KRBE Houston.

Peake supplants iHeartMedia West Region Senior VP/Programming Andrew Jeffries as Program Director for KBIG and Michael La Crosse at KOST. La Crosse will become an advisor working on special projects under Jeffries.

iHeartMedia announced today that John Peake has been named Program Director for AC station KOST 103.5 and Hot AC/Adult Top 40 station 104.3 MYfm in Los Angeles, effective immediately. KOST 103.5 and 104.3 MYfm have a strong cross-platform presence and broadcast several popular personalities including Ellen K, Valentine, Mark Wallengren, Mario Lopez and Karen Sharp and produce legendary marquee events including 104.3 MYfm: MY Big Night Out and the KOST Disneyland Resort Takeover.

iHeartMedia has massive consumer reach and influence across multiple platforms and delivers more live programming than any other media company and Peake will be responsible for day to-day programming operations for KOST 103.5 and 104.3 MYfm. He will work closely with on-air personalities and sales to oversee the on-air content, digital footprint and music programming for both stations.

“John is an amazing talent coach, incredible music head and strong leader who has helped develop some enduring radio brands,” said Andrew Jeffries, Executive Vice President of Programming, West Division for iHeartMedia’s National Programming Group. “We’re thrilled to now have his talent and experience in Los Angeles and we know that KOST 103.5 and 104.3 MYfm will continue their immense success under his leadership.”

Peake brings more than 25 years of radio industry experience to his new position. As Regional Senior Vice President of Programming for iHeartMedia’s San Diego/Riverside region, he managed multiple formats including Hot AC, Classic Rock, CHR, Rhythm, News-Talk and Sports. Peake also previously served as the Operations Manager for iHeartMedia Seattle and the Show Director for Premiere Networks’ Johnjay & Rich show. Prior to joining iHeartMedia in 2009, he was a Program Director for stations in Houston, TX and San Francisco, CA and worked internationally as the Mission Director for NRJ Radio Group in Paris, France. Peake is a graduate of the University of Maryland.

“KOST 103.5 and 104.3 MYfm are some of LA’s most influential brands and their bold and innovative approach has made them leaders in the Los Angeles market,” said Peake. “What gives these brands their real potency are the people who work there. I am humbled and excited to be joining such a talented team and I look forward to being part of their continuing success.”

The company also announced that Michael La Crosse will transition into an advisory role that will include working on key projects in iHeartMedia’s West Division. The company will release more details on his new role at a later date. iHeartMedia San Diego/Riverside will announce its new Regional Senior Vice President of Programming soon.

iHeartMedia is a leading media outlet in the Los Angeles market. Its radio brands and content are available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one streaming music and live radio service – with its more than a billion downloads and 90 million registered users.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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