From YouTube To WRTO; Los Pichy Boys Take Mornings In Miami

Mix 98.3 Los Pichy Boys WRTO Miami UnivisionYouTube stars ‘Los Pichy Boys’, Alejandro Gonzalez and Maikel Rodriguez have been tabbed by Univision’s Spanish CHR “Mix 98.3” WRTO Goulds/Miami as its new morning show starting Monday, February 27.

The Cuba-born cousins turned what started as a series of Spanish language movie parodies into a full-fledged production company. They do have some prior radio experience as they co-hosted “El Vacilón de Miami” on SBS’ “El Zol 95.7” WXDJ in 2008. Their videos can be seen here.

Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today announced that social media sensations Alejandro Gonzalez and Maikel Rodriguez, better known as Los Pichy Boys, will be joining Univision Miami to host a new morning drive radio show on WRTO Mix 98.3 FM, starting Monday, February 27th. Los Pichy Boys will be bringing their trademark humor, spoofs and pranks that have made them a worldwide sensation, to radio listeners in South Florida every morning from 6:00 a.m. to 10:00 a.m. The morning show will also feature contests, giveaways and the preferred music mix for South Florida’s vibrant and diverse audience.

“We are thrilled with the addition of Los Pichy Boys – Alejandro and Maikel – to Mix 98.3 FM. By pairing the best of music with two of the best comedic stars, our listeners will experience a morning drive like never before,” said Claudia Puig, senior vice president and general manager, Univision Miami.

Los Pichy Boys got their start in 2007 on YouTube, their clips becoming instant classics with relatable Latin cultural references and humor. Their company, El Pichy Films Inc., was born soon after. What was once a joke became Alejandro and Maikel’s business. Today, the pair has a large worldwide following; their videos have over 100 million views on YouTube. The Boys fill the feeds of more than 100,000 adoring fans on Instagram, and over 700,000 on Facebook.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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