Lotus Communications launched Country “107.1 Hank-FM” on KTHI Boise at noon MT today.
Positioning as “Idaho’s Real Country”, the station becomes the fourth Country station in the Boise market joining Iliad Media Group’s market leading “101.9 The Bull” KQBL with a 5.9 share in the Fall 2023 Nielsen Audio ratings, Townsquare Media’s “104.3 Wow Country” KAWO tied for tenth with a 3.2, and Cumulus Media’s “Kissin 92” KIZN in sixteenth at a 2.4.
The first five songs heard on the new brand were:
- Alan Jackson and Jimmy Buffett “It’s Five O’Clock Somewhere”
- Dixie Chicks “There’s Your Trouble”
- Kenny Chesney “Ain’t Back Yet”
- Alan Jackson “Remember When”
Original Report 12:30pm: Lotus Communications has pulled the plug on Classic Hits “107.1 K-Hits” KTHI Caldwell/Boise ID and will launch a new format at 12pm MT.
KTHI is currently stunting with songs related to “Change” with sweepers promoting a “Time For A Change”. The move comes following a round of layoffs at Lotus’ Boise cluster last week that included KTHI midday host Barry Lewis and evening host Bridget Bonde.
KTHI was tied for thirteenth in the Fall 2023 Nielsen Audio ratings with a 2.7 share. Lotus also owns Variety Hits “105.1 Jack-FM” KJOT, which currently ranks nineteenth with a 1.7 share. Both trail Iliad Media Group’s “96.1 Bob-FM” KSRV’s fifth ranked 4.4 share.
Signs point to Lotus launching its third “Hank-FM” Country brand following recent flips in Reno and Seattle.
