Alternative Bridge Built In Paducah
Stratemeyer Media launched Alternative “103.3 The Bridge” W277CH Paducah KY in late January.
Positioned as “Western Kentucky’s Only Alternative”, the new format flanks sister “Rock 98.3” WJLI-FM Metropolis IL. Reed Phillips, Operations Manager for Stratemeyer’s cluster and morning co-host at WJLI-FM, serves as Program Director for the station.
The Paducah Sun reports states the station is bridging (pun intended) the gap between Alternative and AAA with deeper album cuts from artists such as Twenty One Pilots and emphasizing new artists.