Derrick Martin Named iHeartMedia St. Louis Region President

iHeartMedia Dan Mason CBS Radio Senior AdvisoriHeartMedia has announced the promotion and transfer of Derrick Martin to St. Louis as Region President overseeing the company’s stations in St. Louis and Springfield MO and Cedar Rapids, Des Moines, and Quad Cities IA.

Martin spent the past five years as Market President for iHeart’s Norfolk VA cluster and previously has served as General Sales Manager for iHeart St. Louis as well as in sales positions for the company in Chicago, Detroit, and Memphis.

iHeartMedia announced today that Derrick Martin has been named Region President for the St. Louis Region, effective immediately. iHeartMedia St. Louis has a strong cross-platform presence and includes a number of iconic brands and franchises – both broadcast and digital – encompassing 33 radio stations comprised of music, talk and news formats.

iHeartMedia has massive consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Region President, Martin will work with the programming, business and sales teams for radio station brands in Des Moines, Cedar Rapids/Iowa City and Davenport, Iowa and St. Louis and Springfield, Missouri to oversee on-air and digital programming as well as create new business and revenue opportunities. He will report to Tom McConnell, President of the Midwest/Southeast Division for iHeartMedia.

“I’m very excited to have Derrick return to the St. Louis Region in this important role leading our brands,” said McConnell. “He has a proven track record of success and understands how to build and maintain a strong culture that rewards innovation and team work.”

Martin is a 21-year media veteran who most recently served as Market President for iHeartMedia’s Norfolk, Virginia market. Before overseeing iHeartMedia Norfolk, he spent over five years as General Sales Manager for the iHeartMedia St. Louis team. Martin began his career as an account executive at iHeartMedia’s Memphis market and has also worked in various sales positions in the Chicago and Detroit markets for the company. His background also includes serving as Interactive Sales General Manager for Radio One. Martin is a graduate of Tennessee State University.

“Having spent over five years in St. Louis, I know what an amazing team we have in place in the Region,” said Martin. “I am thrilled for this opportunity to lead the St. Louis Region team and I look forward to continuing to deliver the some of the best of the best iHeartMedia brands to this incredible community and our advertisers.”

iHeartMedia is a leading media outlet in the St. Louis Region and its content is available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one streaming music and live radio service – with its more than a billion downloads and 100 million registered users.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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