Just months after flipping Alternative “101.7 The X” KVXX Hamilton City/Chico CA to Conservative Talk “Supertalk 101.7” KSOJ, Huth-Penney Broadcasting has reversed course and flipped the station back to Alternative as “101.7 The Edge” under new KEGE call letters.
Then KVXX had dropped Alternative on February 28 and returned to the format on May 25. The station will carry Chico Heat baseball and the NorCal Outdoorsman talk show on Thursdays from 6-7pm.