Edge Quickly Brings Alternative Back To Chico

101.7 The Edge X Supertalk KSOJ KEGE Chico HeatJust months after flipping Alternative101.7 The X” KVXX Hamilton City/Chico CA to Conservative Talk “Supertalk 101.7” KSOJ, Huth-Penney Broadcasting has reversed course and flipped the station back to Alternative as “101.7 The Edge” under new KEGE call letters.

Then KVXX had dropped Alternative on February 28 and returned to the format on May 25. The station will carry Chico Heat baseball and the NorCal Outdoorsman talk show on Thursdays from 6-7pm.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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