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The River Returns To Southern West Virginia

107.7 The River WRRL 1130 RainelleShilo Communications has flipped Southern Gospel 1130 WRRL Rainelle/107.7 W299CF Fayetteville WV to Classic Rock “107.7 The River“.

The launch resurrects the brand and format previously used by 102.3 WMTD-FM Hinton until its flip to Sports “102.3 The Ticket” in 2010. WRRL/W299CF rimshots the Beckley WV market.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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