Lori Heeren Joins Alpha Media As San Jose Market Manager

94.5 KBAY Bay-FM San Jose Alpha Media Sam LissaAlpha Media has appointed Lori Heeren as Market Manager for its San Jose cluster overseeing Classic Hits “94.5 Bay-FM” KBAY and Hot AC “Mix 106.5” KEZR.

Heeren served as Director of Strategic Sales for Beasley Media Las Vegas until earlier this year. She has also led Reno Media Group as VP/General Manager from 2012-2015 and earlier in her career worked for CBS Radio as General Sales Manager for its Las Vegas cluster as well as stints at Americom Las Vegas and EZ Communications Seattle.

Alpha Media, San Jose announces Lori Heeren as Market Manager. The market is home to KBAY and KEZR.

Lori’s 30-year career includes Vice President and General Manager of Reno Media Group and Director of Sales for CBS Radio/Las Vegas. She also served as Director of Strategic Sales for Beasley Media Group. Before CBS Radio, Lori’s professional history includes her role as General Sales Manager at Americom in the early 90’s, when Howard Stern debuted in Las Vegas as well as General Sales Manager for EZ Communication’s KBKS in Seattle. In addition to numerous Electronic Media Awards, Lori Heeren is the recipient of Radio Ink’s annual Radio Wayne “Streetfighter of the Year” award, which honors outstanding sales and management professionals and has also served as Treasurer for Nevada Broadcasters’ Association.

Alpha Media Executive VP Western Division, Larry Bastida commented on the announcement, “Lori’s expertise, vision, and enthusiasm are infectious! She’s the perfect fit and we’re not only excited for the team in San Jose, but we’re equally as excited for the company overall to acquire another great leader!”

“I am honored to be working for Alpha Media, a company who believes in local radio first and foremost. I am thrilled at the opportunity to work again with Bob Proffitt, whom I’ve always considered a true leader in our industry. I can’t wait to join the Alpha family and get to work,” remarked Heeren.

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