WEGR Memphis Adds Hooker & Brooke For Mornings; Rebrands As Rock 102.7

Rock 102.7 103 WEGR Memphis Hooker Brooke Ditch JakeAs the station prepared to celebrate its 40th anniversary this month, iHeartMedia Classic Rock “Rock 103” 102.7 WEGR Arlington TN/Memphis has rebranded as “Rock 102.7“.

The move comes with the addition of the “Hooker & Brooke” morning show from sister “Rock 106.7” KAAZ Salt Lake City. They fill the opening created by the breakup of the “Ditch & Jake” show over the summer with Ditch moving to afternoons and Jake exiting. The show will continue to air on KAAZ as well.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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