Neil Larrimore Joins WPRO As Program Director

630 WPRO 99.7 WEAN Providence Dan Yorke Matt Allen Tara Granahan Buddy CianciCumulus News/Talk 630 WPRO Providence/99.7 WEAN-FM Wakefield-Peacedale RI has appointed Neil Larrimore as its new Program Director.

Larrimore programmed iHeartMedia’s Talks and Sports stations in Phoenix and Tucson AZ until his exit in June. He has also spent seven years programming KMBZ Kansas City and time as APD at WHIO Dayton and WWDB Philadelphia.

Larrimore replaces Tony Mascaro who departed WPRO/WEAN-FM in June.

Cumulus Media announces it has appointed programming professional Neil Larrimore as Program Director for News/Talk station WPRO-AM in Providence, RI. Larrimore has programmed successful stations for more than 20 years and joins Cumulus from iHeartMedia, where he was formerly Program Director and Brand Manager for iHeartMedia’s Information brands in the Phoenix, AZ, and Tucson, AZ, markets. Prior to that, he was Program Director for KMBZ-AM/FM in Kansas City, MO. He has held other programming positions in markets including Dayton, OH, and Philadelphia, PA. Larrimore holds a Bachelor’s degree in Communications from Temple University.

Holly Paras, Vice President/Market Manager, Cumulus Media-Providence, said: “After an exhaustive nationwide search, I am pleased to have Neil Larrimore joining the WPRO team. The impact of Neil’s vast experience in the spoken word format will no doubt be felt immediately. His ability to think strategically and use the digital platforms to grow the already-successful brand will be a welcome addition to WPRO.”

Larrimore said: “WPRO-AM is one of the country’s legendary news and talk radio stations. It is an essential part of the fabric that makes up not just Providence, but the entire state of Rhode Island and Southeastern Massachusetts. I am honored and humbled to be given the opportunity to join this great group of broadcasters and to continue its legacy.”

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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