iHeartMedia completed the “Roulette Radio” stunting and flipped Urban AC “92.5 The Beat” WQYZ Ocean Springs/Biloxi MS to 90s leaning Classic Rock “Rock 92.5“.
Currently running jockless, the move places WQYZ close to Alpha Media Rock 97.9 WCPR.
Original Report 10/30: iHeartMedia dropped the Urban AC format of “92.5 The Beat” WQYZ Ocean Springs/Biloxi MS and is currently stunting as “Roulette Radio 92.5“.
The stunting started on Thursday evening with a broad Variety Hits format before segueing on Sunday to Adult CHR and then to 90s Hits today. The roulette name plays into the multiple casinos in Biloxi.
WQYZ ranked ninth in the Biloxi market with a 4.2 share in the Spring 2017 Nielsen Audio ratings. We reported earlier this month on two domain registrations made for the station giving away its likely future branding.
