Old School 87.7 Atlanta Gets Mixed

https://majicatl.com/Core Communications Urban Oldies “Old School 104.7” WTBS-LP Atlanta has relaunched as Urban AC “Mix 87.7“.

The move comes with a shift to a 1980s through today playlist from the 1970s/80s based playlist it previously featured. The station, which serves as a sister to Urban “Streetz 94.5” W233BF/WSTR-HD3, also drops the syndicated Russ Parr Morning Show with the change. The Atlanta Journal-Constitution reports that the station will run jockless for now, but afternoon host Porsha Foxx will return in an undisclosed role.

WTBS-LP registered a 1.5 share in the November 2017 Nielsen Audio ratings. It now joins a crowded Urban AC battle that includes Cox Media Group’s “Kiss 104.1” WALR and Urban One’s “Majic 107.5/97.5” WAMJ/WUMJ.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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