Boom 102.9 Atlanta Gives Way To R&B Classix
Urban One Classic Hip-Hop “Boom 102.9” W275BK Decatur/Atlanta GA and 97.5 WUMJ-HD2 has flipped to R&B Oldies “Classix 102.9” at 12pm today.
The move brings the syndicated Tom Joyner Morning Show a new Atlanta affiliate for its final two years. Joyner, who was dropped by Cox Media Group Urban AC “Kiss 104.1” WALR in late November, will debut on W275BK on January 13. The station will also carry the DL Hughley Show in afternoons.
W275BK was one of two Classic Hip-Hop stations in Atlanta. While it registered a 0.8 share in the November 2017 Nielsen Audio ratings, Cumulus Media’s “OG 97.9” W250BC/WWWQ-HD3 held a 1.1 share. The move to Urban Oldies fills the hole created by Core Communications flip of “Old School 87.7” WTBS-LP to Urban AC “Mix 87.7” earlier this month.