A New Mix In Yuma
El Dorado Broadcasters AC “Star 100.9” KQSR Yuma came out of Christmas with a shift to Hot AC and a new name.
Now branded as “Mix 100.9“, the station has also shuffled its on-air lineup. Cluster OM/PD Jeff Edwards moves from mornings at Country 95.1 KTTI and middays at KQSR to mornings on Mix 100.9 and middays on KTTI. Allen Davis moves from mornings to afternoons, while Jennifer Grant segues from afternoons to middays.
The new format places KQSR closer musically to MonsterMedia’s “Z93” KLJZ.