iHeartMedia continues to rebrand its Alternative stations with the “Alt” branding as 106.1 KRAB Greenacres/Bakersfield CA has become “Alt 106.1“.
The move follows the addition of the syndicated Woody Show last month.
Former iHeartMedia Bakersfield SVP/Programming and current Country 107.9 KUZZ afternoon host Kenn McCloud paid tribute to the former brand: