Viva Expands In Connecticut

Viva 840 107.3 WRYM New Britain 1240 WWCO WaterburyTrignition Media has begun simulcasting Spanish Tropical “Viva 840/107.3” WRYM/W297BT New Britain CT on pending acquisition 1240 WWCO Waterbury.

WWCO had been part of Connoisseur Media’s “Talk of Connecticut” network along with 610 WSNG Torrington, 1360 WDRC Hartford, and 1470 WMMW Meriden. Those three were sold to Red Wolf Broadcasting in January as part of a larger deal. Trignition is paying $260,000 for WWCO and its Construction Permit for 106.3 W292FI Waterbury.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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