Entercom has announced the addition of Jim McCloud to the company in the newly created position of Executive Vice President of National Business Development.
McCloud joins Entercom from Major League Baseball where he has served in multiple sponsorship sales positions since 2008, with his most recent title being Group Director & Vice President, Sponsorship Sales and Client Services. Prior to joining MLB he worked at CBS Sports as a digital account executive.
Entercom Communications, the #1 creator of live, original, local audio content in the United States, today announced the appointment of Jim McCloud as Executive Vice President of National Business Development for Entercom. In this newly created role, McCloud will focus on leveraging Entercom’s national scale and robust portfolio of leading radio, digital and live events to engage national advertisers across the country. McCloud joins Entercom from Major League Baseball, where he most recently served as Group Director & Vice President of Sponsorship Sales & Client Services.
McCloud will work closely with the Entercom executive leadership team to initiate, develop and grow relationships with existing Entercom partners. Additionally, he will be building a national client development team focused on identifying and engaging new potential Entercom advertising partners and providing comprehensive advertising solutions across Entercom’s news, entertainment and sports portfolio.
“We are so pleased to welcome Jim to Entercom,” said Weezie Kramer, Chief Operations Officer, Entercom. “Jim’s deep experience in sports, corporate sponsorships and advertising will help us unlock the full potential of our national platform across radio, digital and events.”
“I am thrilled to be joining the talented Entercom team at this exciting time for the company,” said Jim McCloud. “Entercom’s powerful scale presents tremendous opportunities to create unique experiences for millions of consumers and drive results for our partners.”
During McCloud’s nine years at MLB, he’s had a variety of different responsibilities. In his most recent role at MLB, McCloud led Corporate Sponsorship Sales creating fully integrated partnerships and solutions across MLB’s digital channels, MLB Network, MLB Events, Clubs, and Broadcast partners. McCloud holds an MBA from the Ross School of Business at the University of Michigan, and a Masters in Sports Management from Columbia University. He earned an undergraduate degree from the College of the Holy Cross.