Jose Returns To KLYY Riverside After Four Months Away

Jose 97.5 KLYY Riverside La TricolorJust short of four months after Entravision eliminated the Spanish Adult Hits “Jose” brand in thirteen markets, the company has restored it to 97.5 KLYY Riverside CA.

KLYY and Los Angeles market simulcasters 103.1 KDLD Santa Monica/103.1 KDLE Newport Beach flipped to Regional Mexican “La Tricolor“ with in January. Those stations will continue with the new brand.

Alex ‘El Genio’ Lucas morning show, which was moved from the “Jose” network to Entravision’s “La Suavecita” network in the January shuffle will return to KLYY in mornings. Erazno y La Chokolata will remain in afternoons.

KLYY dropped from a 5.8 share to a 5.0 in the March 2018 Nielsen Audio ratings, still good enough for third in the market. Concurrently, Liberman Broadcasting’s “Que Buena 96.1” KRQB rose from a 2.1 to 3.0.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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