KLYY and Los Angeles market simulcasters 103.1 KDLD Santa Monica/103.1 KDLE Newport Beach flipped to Regional Mexican “La Tricolor“ with in January. Those stations will continue with the new brand.
Alex ‘El Genio’ Lucas morning show, which was moved from the “Jose” network to Entravision’s “La Suavecita” network in the January shuffle will return to KLYY in mornings. Erazno y La Chokolata will remain in afternoons.
KLYY dropped from a 5.8 share to a 5.0 in the March 2018 Nielsen Audio ratings, still good enough for third in the market. Concurrently, Liberman Broadcasting’s “Que Buena 96.1” KRQB rose from a 2.1 to 3.0.