Smokey Rivers Named 94.1 The Sound Seattle Program Director

94.1 The Sound KMPS SeattleEntercom Soft AC “94.1 The Sound” KSWD Seattle has appointed Smokey Rivers as Program Director.

Rivers joins KSWD from Scripps Tucson where he served as Operations Manager since October 2015. He previously served as Vice President of Adult Contemporary for CBS Radio from 2000-2005 and VP/Programming of iHeartMedia Phoenix from 2005-2013 along with many other programming positions earlier in his career.

Entercom, the #1 creator of live, original, local audio content in the United States, named Smokey Rivers as Program Director for 94.1 The Sound (KSWD-FM) in Seattle, effective May 21. Rivers, a seasoned programmer and brand leader, was previously Director of Operations and Program Director for KMXZ in Tucson.

“Smokey joins The Sound at a great time as we are already experiencing phenomenal growth with the station. Our on-air hosts John Fisher and Delilah are just getting started,” said Jack Hutchison, Senior Vice President and Market Manager, Entercom Seattle. “We are thrilled and excited Smokey will be joining our talented team of Program Directors here in Seattle.”

“To program an Entercom station with John Fisher hosting mornings and Delilah hosting middays is a dream role for me,” said Rivers. “Thanks to Dave Richards, Jack Hutchison and Nikki Nite for inviting me to join their high-performing team. I’m looking forward to getting to know Puget Sound listeners.”

Prior to joining Entercom, Rivers was Vice President of Programming at iHeartMedia in Phoenix and Vice President, Adult Contemporary Stations for CBS Radio.

94.1 The Sound launched December 2017 to provide Seattle’s music fans with a unique mix of soft rock hits from the 1980s, 1990s and 2000s. The station features John Fisher in the morning and nationally recognized radio personality Delilah at midday.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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