A New Groove For Lynchburg

102.1 The Groove 1000 WGVY Altavista LynchburgDJ Broadcasting has flipped News/Talk 1000 WKDE Altavista VA to Oldies “102.1 The Groove” WGVY with a new target market thanks to the addition of its translator.

Launching on Thursday, May 24, 102.1 W271DB Altavista’s 99w/194m signal gives the station an FM coverage that includes the more populous Lynchburg area. The new format is being positioned as “Motown, Beatles & More” as it focuses on hits of the 1960s and 70s and creates a crosstown competitor to Lynchburg Radio Group’s “Oldies 103.9/106.9” WHTU Big Island/WZZI Bedford.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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