Max Media launched CHR “Hot 92.9” KLSC Malden/Sikeston MO early this morning.
The new format is promoting itself as “todays hot hits from artists like Maroon 5, Adele, Justin Timberlake, and Bruno Mars”.
KLSC had been part of a trimulcast as “ESPN Southeast Missouri” along with 1220 KGIR Cape Girardeau and 1470 KMAL Malden. Those two stations will retain the Sports format.