Entercom To Pull Streams Off Of TuneIn; Exclusively Use Radio.com
Legacy Entercom stations will exit TuneIn on July 6 with the former CBS Radio stations following on August 1. The move comes as the company is planning to ramp up efforts to drive listeners to the Radio.com platform with increased promotion both on-air and online for it. Moving forward all Entercom stations will identify on-air as “a Radio.com station”.
The loss of the Entercom portfolio is another major hit for TuneIn as an aggregator as it does not have any of the five biggest station operators anymore with iHeartMedia, Cumulus and Alpha Media stations on the iHeartRadio app, Entercom on Radio.com, and Townsquare Media on its own RadioPup app. The move follows TuneIn’s intent to explore a sale of its business.
Today, I am pleased to announce that Radio.com will become the exclusive digital platform for all of Entercom’s radio stations. During July and August, we will remove our stations from TuneIn to drive all digital listening of our outstanding stations, shows, and personalities to our own Radio.com platform. The transition dates are July 6th for the legacy Entercom stations and August 1st for the legacy CBS stations.
One of the benefits of our scale and the quality of our brands and content is the ability to compete effectively in the rapidly growing digital audio sector. As the nation’s #1 creator of live, original, local audio content with a lineup of 235 outstanding stations, and the country’s unrivaled leader in news and sports radio, we have assets no other company can match and an enviable reach of over 112 million listeners per month plus tens of millions more on our digital and social platforms.
We are committed to making Radio.com a leader in the digital audio space. We have added a number of highly talented leaders to our team to help lead the charge. Over the next several months, we will be rolling out new product features, distribution partners, advanced advertising products, and other improvements to enrich the user experience and enhance our value to customers. Our goal is to make Radio.com a daily habit for many millions of Americans.
Beginning this week, we will be significantly ramping up our efforts to drive our listeners and others to download and use Radio.com, particularly those who have been enjoying our local brands on TuneIn. We are fortunate to own Radio.com and believe it is an outstanding brand name to build around. In order to elevate consumer awareness of Radio.com and drive downloads, we will be increasing our on-air and off-air promotion. As part of that effort, we will be embracing Radio.com on all of our stations, identifying them on-air as “a Radio.com station”.
This is an exciting day for Entercom as we take a big step forward to becoming a leading player in digital audio. Once again, we are playing offense. And with our #1 position in creating outstanding, proprietary local audio content, we are well positioned for success.
Let’s make sure we all do our part to ensure that every one of our fans become regular users of Radio.com when listening to or engaging with our stations on mobile devices, computers or smart speakers.