We 96.3 Portland Adds Dana Cortez Show For Mornings

We 96.3 KWEE PortlandAlpha Media has announced another affiliate for the newly syndicated Dana Cortez Show as it adds it for mornings at Rhythmic CHR “We 96.3” KWEE West Linn/Portland.

The show will debut on Monday, August 27 in the 6-10am timeslot and follows the addition of the show at “Energy 94.1” KTFM San Antonio and American General Media’s “Kiss 97.3” KKSS Albuquerque yesterday.

KWEE had been jockless in mornings.

Beginning Monday, August 27, Alpha Media Portland’s WE 96.3 (KWEE) will air the Dana Cortez Show from 6am until 10 am.

Dana Cortez will lead the new morning program making her one of radio’s first Latinas to host a morning drive program alongside her husband DJ Automatic and comedian Anthony Almanzar.

The Dana Cortez Show was formally the #1 rated morning show in KBBT San Antonio. The new partnership is between WE 96.3 and ABC Radio.

“I am beyond excited. It’s like you open your eyes and it’s like ‘Oh my God, my dreams are still happening,’” Cortez said regarding the show’s expansion into Portland, “It’s something I’ve thought about for many years and it’s finally happening.”

Phil Becker, Alpha Media, VP Content commented, “From previously competing against them, I’ve seen first hand how passionate listeners are about Dana and Auto and we are fortunate to have them joining Portland’s fastest growing radio station.”

“The Dana Cortez Show is a proven ratings powerhouse that we are thrilled to add to WE 96.3. Her show is fresh, relevant, and totally new for the Portland landscape,” remarked Lisa Decker, Alpha Media, Portland SVP/Market Manager.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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