Entercom’s Radio.com has partnered with Legends and JMI Sports to launch a channel dedicated to sports play-by-play for the University of Notre Dame.
The channel is Radio.com’s first exclusive play-by-play channel and will feature all of the University’s game coverage. The deal follows Notre Dame’s 12 year agreement with the New York Yankees and Dallas Cowboys’ Legends and JMI Sports to handle Notre Dame’s sales, marketing, hospitality, media rights and branding services on a local and national level.
Entercom, the unrivaled leader in sports radio, announced a multi-platform partnership with the University of Notre Dame. As part of the agreement, Radio.com, the exclusive digital home for all Entercom content across the company’s robust portfolio of 235 radio stations, will launch a Notre Dame channel and will be the digital radio home of Notre Dame football and athletics. This marks the digital platform’s first exclusive streaming play-by-play offering. Radio.com is now the fastest growing digital audio app in the United States and the current leader in local sports coverage.
“We are excited to partner with the University of Notre Dame, a leader in college athletics, and about this new phase for Radio.com,” said Pam Russo, Senior Vice President and General Manager, Entercom. “We are leaders in everything audio, and confident that Radio.com is poised to become a daily habit for the millions of listeners we reach per month. Our custom, curated experience, premium editorial, and unmatched spoken-word content is what sets Radio.com apart and provides a different and unique value proposition for fans and for advertisers.”
“We are pleased to join with Entercom to provide expanded delivery of streaming game coverage and to market all of Notre Dame Athletics team sports content across Entercom’s digital platform,” said Theodore Loerkhe, President, Notre Dame Athletics Properties.
Radio.com’s exclusive Notre Dame channel launched with the team’s opening game. Listeners can stream the channel on Radio.com/NotreDame.
The recently reimagined mobile app and website includes a user-friendly design to provide an enriched user experience and increased value for advertising partners. Radio.com currently has over 300 stations and 1,100 podcasts, with more added continuously, on its rapidly growing platform. It is available on home and auto connected devices including Amazon Alexa, Android Auto, Apple CarPlay, Google Chromecast, and Sonos.
The partnership between Entercom and the University of Notre Dame was facilitated through the joint venture business established by Legends and JMI Sports as part of a historic 12-year agreement with the University of Notre Dame to oversee Notre Dame Athletics commercial rights.