Hubbard/Alpha Media West Palm Beach Purchase Price Revealed

Alpha Media Hubbard Radio West Palm BeachThe deal to sell the Alpha Media West Palm Beach cluster to Hubbard Radio has been completed.

Hubbard will pay $88 million for Hot AC 97.9 WRMF, Urban AC “X102.3” WMBX, Country 103.1 WIRK, AC “Sunny 107.9” WEAT, Urban “Beatz 96.3” W242CI, Sports “640 The Hurricane” WMEN and News/Talk 850 WFTL plus the CP for 92.9 W225DD West Palm Beach which will rebroadcast WFTL.

Kalil & Co. served as broker for the deal.

This is to announce that a contract has been signed and an application is being filed with the FCC for the transfer of six radio stations WRMF-FM, WIRK-FM, WMEN-AM, WFTL-AM, WEAT-FM, and WMBX-FM, West Palm Beach, Florida, to Hubbard Radio, LLC from Alpha Media.

The Seller, Alpha Media, is an Oregon-based company headed by Bob Proffitt. Alpha Media also owns 213 stations in 46 markets. Mr. Proffitt commented on the announcement, “While we are sad to see these great stations leave the Alpha family, we are equally happy for Elizabeth Hamma and her excellent and dedicated team to join Hubbard Radio.”

The Buyer, Hubbard Radio, LLC, is a Minnesota-based company headed by Virginia Morris. Hubbard Radio also owns 48 stations in 8 states. “This is an exciting opportunity for Hubbard Radio,” said Ginny Morris, CEO of Hubbard Radio. “West Palm Beach is a terrific market and the Alpha Media radio stations set the standard for excellence in south
Florida. We feel honored to welcome these great radio stations into the Hubbard Radio family.”

KALIL & CO., INC. is the exclusive broker for this transaction.

Original Report 9/26: Alpha Media has announced it has agreed to sell its six stations and one translator in West Palm Beach FL to Hubbard Radio.

While a contract has not yet been signed, Alpha states the two sides have agreed in principle on a deal which will send Hot AC 97.9 WRMF, Urban AC “X102.3” WMBX, Country 103.1 WIRK, AC “Sunny 107.9” WEAT, Urban “Beatz 96.3” W242CI, Sports “640 The Hurricane” WMEN and News/Talk 850 WFTL to Hubbard.

Alpha acquired the FM side of the cluster as part of its purchase of Digity in 2016 and then added the two AMs from the bankruptcy of James Crystal Enterprises in February 2017.

INSTANT INSIGHT: The deal announcement comes just after Hubbard Radio CEO Ginny Morris stated she was skeptical about needing to grow for the sake of growing. Obviously Hubbard sees West Palm Beach as a way to get better. Meanwhile, the Alpha programmers all found out about the loss of the company’s third biggest market via the press release being sent while at a corporate dinner.

Alpha Media has reached an agreement in principle to sell its six radio stations in West Palm Beach to Hubbard Radio. [WRMF-WIRK-WMEN-WFTL-WEAT-WMBX]

Terms of the sale have not been disclosed, while Alpha says a definitive sales contract hasn’t yet been signed and is subject to satisfying any conditions contained in those agreements.

Alpha employs roughly 105 people in West Palm Beach, including full-time and part-time employees. The company has had a presence there since February 2016 when it purchased the stations from Digity LLC.

The exit from West Palm Beach leaves Alpha with 213 stations in 46 markets around the country. The company has been selling off assets to lower its debt leverage.

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