Classic Hits 94.7 The Drive Debuts In Washington
The new format will be 1980s centric while stretching from the 70s to 90s with a mix of rock, pop and R&B. Commercials will be limited to eight minutes per hours with an on-air staff to debut in the coming months. Steve Davis will remain as Program Director with Taylor Shay as Assistant Program Director.
In the webinar it was noted that Classic Hits in the market was considered the biggest format hole in the country by Edison Research when they conducted the research project behind the launch. A marketing campaign for the station will debut later this month.
After signing off the Fresh brand with a farewell from afternoon host Darik Kristofer and Verve’s “Bittersweet Symphony”, the new format debut with a montage set to 1980s teen movie quotes and music and into Prince’s “Let’s Go Crazy”. Those were followed by Simple Minds “Don’t You Forget About Me”, YES “Owner Of A Lonely Heart”, Michael Jackson “Wanna Be Starting Something” and Duran Duran “Hungry Like The Wolf”.
Entercom, the #1 creator of live, original, local audio content in the United States, today announced the launch of 94.7 The Drive (WIAD-FM) in Washington D.C. The station, formerly 94.7 Fresh FM, will provide the Capital Region with expertly curated Classic Hits, including rock, pop and R&B hits from the 1980s, as well as mass appeal titles from the 1970s and 1990s. The change is effective immediately.
“Washington D.C. is the only major market without a Classic Hits radio station,” said Phil Zachary, Senior Vice President and Market Manager, Entercom Washington D.C. “With Entercom’s track record in the format from New York to L.A., we have the wherewithal to capitalize on this unique opportunity. It’s no stretch to launch with a high level of confidence when Pat Paxton, Jim Ryan and Jeff Sottolano are part of the brain trust.”
The station launched with limited commercial inventory and will announce programming updates in the coming months.
Update 11:00am: Entercom will host a webinar this afternoon to introduce clients to the new “94.7 The Drive“.
Emphasizing that most Washingtonians spend much time driving to and from work, the invitation states that it will “take you behind the research, analysis and brand development that led us to this new audio product.” With in-car one of the places where radio listening is strongest, it makes sense for Entercom to build a new brand around that in a market like Washington.
Each week, 92% of Washingtonians spend time listening to FM or AM Radio, and it’s fair to say most have at least one favorite station. In a market where so much time is spent driving, radio holds a unique and unchallenged position of dominance in the car. That’s why it’s such a privilege for us to announce a new listening—and advertising—choice uniquely created for the pace, preferences and people of the DMV.
Original Report 10/2: Entercom is prepping a new format for its Washington DC cluster as the majority of the on-air staff has been let go at Hot AC “94.7 Fresh-FM” WIAD Bethesda MD.
Exiting the station are “The Tommy Show” morning hosts Tommy McFly, Jen Richer, and Kelly Colis, APD/MD//midday host Dana McKay, and night host Britt Waters. Afternoon host Darik Kristofer remains in place.
WIAD had fallen well behind Cumulus Media’s resurgent “Mix 107.3” WRQX registering a 2.7 share in the August 2018 Nielsen Audio ratings while WRQX held a 4.5 share. Rumors are quickly circling about WIAD filling the long vacant Classic Hits void in the Washington market.