A & J Radio flipped Variety Hits “107.1 What The FM” WPLA Dannemora/Plattsburgh NY to Active Rock “107.1 WPLA Plattsburgh Rocks” at 1:00 this morning.
Operated via LMA from Randy Michaels’ Radioactive LLC, the station serves the New York side of the Burlington VT/Plattsburgh NY market and creates a second current Rock based station in the market alongside Hall Communications Alternative “99.9 The Buzz” WBTZ. WPLA changed call letters from WWWF in September in preparation for this change.
A & J Radio also operates Oldies “Mid Century Radio” 1070 WPLB/103.7 W279DE Plattsburgh and Classic Country “97.9 The Moose” WXMS Au Sable in the Plattsburgh market.
One in the morning? Weird time for a flip…