The winds of change are howling in Charleston SC as Cumulus Country “Nash-FM 96.9” WIWF has returned this morning to its former “96.9 The Wolf” identity at least through Christmas Day as it also has dropped its format for Christmas music.

WIWF utilized the Wolf branding from its 2007 flip from AC “Sunny 96.9” to 2014 when it joined Cumulus’ Nash-FM brand. It now becomes the second all-Christmas station in Charleston joining iHeartMedia AC “Y102.5” WXLY.

WIWF was one of three Country outlets in the Charleston market alongside Saga Communications’ “Kickin 92.5” WCKN and iHeartMedia’s 103.5 WEZL. The last time it appeared in the ratings was this past Spring’s book when it held a 2.4 share, behind WEZL’s 4.3 and WCKN’s 3.9 shares.

It’s beginning to sound a LOT like Christmas in the Lowcountry! At 10am on November 19th,, NASH FM 96.9/WIWF-FM became 96.9 The Wolf – CHARLESTON’S CHRISTMAS CHOICE! 96.9 The Wolf will light up Charleston’s holiday season with the sounds of everyone’s holiday favorites, 24/7 through Christmas Day!

In addition to the season’s best music, 96.9 The Wolf will give away plenty of holiday gifts, including TONS of tickets to the Holiday Festival of Lights, Mannheim Steamroller Christmas tickets, and $4,000 cash for Christmas on us! Our gift-wrapping hours are at 12noon and 5pm, when we play 96 minutes of uninterrupted non-stop holiday cheer to get listeners in the Christmas spirit.

Bill West, WIWF-FM Program Director, said: “We wanted to treat everyone in South Carolina to a no-cost, guilt-free escape from negative news headlines, political noise, and stress. So we handcrafted the ultimate soundtrack for decorating the tree, baking Christmas treats, or simply to help make your workplace feel like Santa’s workshop!”
 
Sherry Dollar, Vice President/Market Manager added: “We hope listeners enjoy the sounds of the season as much as we love playing it! Happy Holidays from 96.9 the Wolf – CHARLESTON’S CHRISTMAS CHOICE!”