KFM-BFM Rebrands As 100.7 San Diego

100.7 San Diego KFM-BFM KFMB DSCTEGNA has rebranded “100.7 KFM-BFM” KFMB-FM San Diego as “100.7 San Diego“.

The move comes following a slight musical shift from a more Rock based playlist back towards Variety Hits, which the station previously featured under the “100.7 Jack-FM” brand between 2005 and 2015 with the station moving towards a personality based Hot AC format prior to its 2016 relaunch as “KFM-BFM“.

KFMB-FM ranked fourteenth in the San Diego market with a 2.8 share in the November Nielsen Audio ratings down sharply from a 3.7 in October. The station lost its high profile “DSC” morning show to iHeartMedia Classic Rock 101.5 KGB in August.

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