[membership level="2,3"] <img src="https://radioinsight.com/wp-content/images/2018/09/acl-200x200.png" alt="Austin City Limits Radio 93.3 KGSR 97.1 Austin" width="200" height="200" class="alignright size-thumbnail wp-image-170402" />Emmis Communications is preparing to launch a new format in Austin. The company has registered <a href="http://Star933Austin.com">Star933Austin.com</a> for what is currently one half of "<a href="https://www.acl-radio.com/">Austin City Limits Radio</a>" 93.3 KGSR Cedar Park. The timing comes as KGSR holds a Construction Permit to downgrade from a Class C to C2, but move closer to the city itself by relocating to the tower currently in use by 98.9 KUTX Leander with <a href="https://fccdata.org/?lang=en&appid=1785169&facid=23604">50kW/150m</a>. The move will improve KGSR’s coverage in the Austin market and eliminate many of the redundancies with 97.1 K246BD Austin that also carries the Austin City Limit Radio programming and likely will continue if KGSR debuts a new format. In terms of potential format options for KGSR, the most likely format would appear something in the AC or Hot AC realm to attack Entercom's pair of Hot AC "<a href="https://mix947.radio.com/">Mix 94.7</a>" KAMX and/or AC "<a href="https://majic.radio.com/">Majic 95.5</a>" KKMJ whether that be Soft AC, Mainstream AC, or Hot AC/Adult CHR. KKMJ and KAMX tied for sixth in the Austin market with a 4.6 share in the January 2019 Nielsen Audio ratings. KGSR/K246BD held a 2.2 share. The timing now also is of note considering that South By Southwest begins in Austin on Friday, March 8. <hr /> The "<strong>Jack-FM</strong>" brand appears on its way to Knoxville TN as registrations for <a href="http://JackFMKnoxville.com">JackFMKnoxville.com</a> and <a href="http://943JackFMKnoxville.com">943JackFMKnoxville.com</a> have been made. That would point to Oak Ridge FM Alternative "<a href="http://www.943wnfz.com">94Z</a>" 94.3 WNFZ Powell. <hr /> iHeartMedia has registered <a href="http://Eagle1063.com">Eagle1063.com</a>. With Classic Rock "<a href="https://eagle102.iheart.com/">102.3 The Eagle</a>" WEKL Augusta GA <a href="https://radioinsight.com/headlines/174919/iheartmedia-swaps-four-from-aloha-station-trust-to-emf-for-six-translators/">sold to Educational Media Foundation</a>, we'd expect the station's programming to replace Classic Country "<a href="https://1063bullicons.iheart.com/">106.3 The Bull Icons</a>" on 106.3 W292EE Augusta. [/membership]