Mid-Century Radio flipped 1120 WVLZ Maryville/101.5 W268BP Rockford TN from a filler Variety Hits format to Active Rock “101.5 VLZ” this morning.
The company had been leasing the signals to Oak Ridge FM as part of a deal to acquire what is now 1180 WKCE Knoxville. The station stunted as “Tender Tennessee Christmas” in December before moving to the filler Variety Hits programming.
The new format matches the programming aired on co-owned 107.1 WPLA Plattsburgh NY since last fall.