A New Country Bull Debuts In Muscle Shoals

Power 94.9 The Bull WMSR Muscle ShoalsSinging River Media Group has made its second format change since completing its acquisition of URBan Radio Broadcasters Florence/Muscle Shoals AL cluster earlier this month.

Urban “Power 94.9” WMSR-FM Collinwood TN has flipped to Country as “94.9 The Bull“. Positioning as “#1 For New Country”, the station creates a flanker to sister Country 100.1 WLAY-FM. WMSR-FM has picked up the syndicated Bobby Bones Show for mornings.

The flip of WMSR-FM follows the shift of 101.5 WMXV from Urban AC to Hot AC “My 101.5two weeks ago.

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