Singing River Media Group has made its second format change since completing its acquisition of URBan Radio Broadcasters Florence/Muscle Shoals AL cluster earlier this month.
Urban “Power 94.9” WMSR-FM Collinwood TN has flipped to Country as “94.9 The Bull“. Positioning as “#1 For New Country”, the station creates a flanker to sister Country 100.1 WLAY-FM. WMSR-FM has picked up the syndicated Bobby Bones Show for mornings.
The flip of WMSR-FM follows the shift of 101.5 WMXV from Urban AC to Hot AC “My 101.5” two weeks ago.
