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Poder 97.5 Chicago Ceases Operations

Lance Ventaby Lance Venta
May 7, 2019

Poder 97.5 W248BB WLIT-HD2 ChicagoShowtime Media Regional Mexican “Poder 97.5” W248BB/WLIT-HD2 Chicago has pulled the plug on its programming.

Showtime Media, led by Pedro Segura, began operating W248BB/WLIT-HD2 under LMA from iHeartMedia in February 2016. iHeart itself leased W248BB from Educational Media Foundation. The station registered a 0.2 share in the March 2019 Nielsen Audio ratings.

WLIT-HD2 is now running iHeartRadio’s Soft AC “Breeze” programming, while the translator is airing EMF’s “K-Love” network already heard in Chicago on 97.9 WCKL.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments 2

  1. Les Talk's avatar Les Talk says:
    7 years ago

    Does this mean a gradual switch back to a more mainstream a/c sound to the main signal of WLIT? Hmmmm.

    Loading...
    Reply
    • JeremyAndrews's avatar JeremyAndrews says:
      7 years ago

      WKSC HD-2 has been running “The Breeze” with Soft AC since before WLIT changed to it’s current format. That’s a brand park, to keep Entercom from using it.

      In the case of WLIT HD-2, it’s a filler until they find WLIT HD-2 (or WKSC HD-2) a new format.

      Loading...
      Reply

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Poder 97.5 Chicago Ceases Operations

Lance Ventaby Lance Venta
May 7, 2019

Poder 97.5 W248BB WLIT-HD2 ChicagoShowtime Media Regional Mexican “Poder 97.5” W248BB/WLIT-HD2 Chicago has pulled the plug on its programming.

Showtime Media, led by Pedro Segura, began operating W248BB/WLIT-HD2 under LMA from iHeartMedia in February 2016. iHeart itself leased W248BB from Educational Media Foundation. The station registered a 0.2 share in the March 2019 Nielsen Audio ratings.

WLIT-HD2 is now running iHeartRadio’s Soft AC “Breeze” programming, while the translator is airing EMF’s “K-Love” network already heard in Chicago on 97.9 WCKL.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments

Comments 2

  1. Les Talk's avatar Les Talk says:
    7 years ago

    Does this mean a gradual switch back to a more mainstream a/c sound to the main signal of WLIT? Hmmmm.

    Loading...
    Reply
    • JeremyAndrews's avatar JeremyAndrews says:
      7 years ago

      WKSC HD-2 has been running “The Breeze” with Soft AC since before WLIT changed to it’s current format. That’s a brand park, to keep Entercom from using it.

      In the case of WLIT HD-2, it’s a filler until they find WLIT HD-2 (or WKSC HD-2) a new format.

      Loading...
      Reply

Leave a ReplyCancel reply

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