Hubbard Radio has made its second realignment of its recently acquired West Palm Beach cluster this month as it rebrands Country 103.1 WIRK Indiantown as “New Country 103.1“.
The rebranding of WIRK follows the recent hirings of Bruce Logan as Operations Manager/Brand Director and Tim Leary to host mornings alongside Chelsea Taylor.
WIRK ranked seventh in the West Palm Beach market with a 3.7 share in the June 2019 Nielsen Audio ratings.
Hubbard flipped Rhythmic CHR “Beatz 96.3” W242CI Jupiter to CHR “Party 96.3” earlier this month.