Way-FM Completes Portland Purchase And Frequency Shift

96.3 Way-FM KKWA We 102.9 KWEE PortlandWay Media has closed on its $3.5 million acquisition of 96.3 KWEE West Linn/Portland OR and has moved its programming there under new KKWA call letters.

The Christian AC “Way-FM” programming had been heard on 104.5 K283BL/105.9 KFBW-HD2 until August when rimshot 104.5 KXXP White Salmon WA signed-on. KXXP has been carrying the Way programming in a transition phase while the 96.3 sale closed.

With Way-FM taking over 96.3, Alpha Media has completed its move of Hip-Hop “We 96.3” to 102.9 K275CH Gresham OR.

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