Flood Continues Nebraska Growth With KSID Buy

98.7 Sky-FM KSID Flood News Channel NebraskaFlood Communications continues to grow in Nebraska with the purchase of AC “98.7 Sky-FM” KSID-FM and Farm/Country 1340 KSID/95.7 K239BE Sidney from Suzy Ernest’s Dead-Short Broadcasting.

Flood currently owns ten stations in the eastern half of Nebraska and the “News Channel Nebraska” and “Telemundo Nebraska” statewide television networks. The purchase of KSID will include the addition of a news bureau in Sidney to cover the Panhandle section of Western Nebraska.

Terms of the deal were not disclosed.

Fast-growing Flood Communications, one of the largest news operations in Nebraska, has announced they will be acquiring KSID AM/FM in Sidney and opening the Western Nebraska News Bureau.

“Andy Ruback, my business partner, and I are excited to announce that Flood Communications has acquired Sidney’s legendary KSID AM/FM stations,” said Mike Flood, Founder of Flood Communications. “Suzy Ernest and her family have successfully operated KSID for decades. The station has enjoyed a great home in Sidney and that won’t change. We will continue to fulfill an important role in the community, covering news that impacts Sidney and its surrounding areas.”

Flood Communications is also launching its new Western Nebraska News Bureau in Sidney, which will enable News Channel Nebraska to offer more one-of-a-kind news coverage to residents in Sidney and Nebraska’s Panhandle. With the acquisition of KSID, Flood Communications operates ten radio stations and seven television stations delivering content from border to border in Nebraska. News Channel Nebraska is the only in-state, independent television network of its kind in America. The network provides hyper-local news, weather, sports and live coverage of high school sports and other community events.

“At Flood Communications, we are committed to investing in underserved news markets across the region,” said Andy Ruback, Flood Communications CEO.

Mike Flood said, “Some may ask, ‘Why Sidney?’ The answer is simple: The town’s got grit, resilience and tenacity. Sidney is focused on a new future with new opportunities. We are honored that longtime owner Suzy Ernest and family has the confidence in Flood Communications and News Channel Nebraska to serve her community with important news, weather and sports information.”

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