One of the last Beautiful Music stations in the country has decided to target younger listeners as it shifted to Soft AC last week.
Alpine Broadcasting Corporation’s 101.1 WAVV Naples Park/Fort Myers FL is now positioning as “Relaxing Favorites” as it eliminates the remainder of the instrumentals it has featured for the majority of its history.
The move places WAVV in direct format competition with Beasley Media’s “Sunny 106.3” WJPT Fort Myers. While WAVV does not subscribe to Nielsen’s ratings, WJPT was second in the Fort Myers/Naples market with a 5.6 share in the November monthly.